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The UK's First Talent Agency Dedicated To Home & Country Creators

Representing talent across home, interiors, DIY & rural living

ABOUT CROFT

Croft Talent is the UK's specialist talent agency for home, garden and country creators.

We represent a new generation of trusted voices, from renovation channels and interior journeys to working farms and countryside creators, and connect them with brands that get it.

The home and country creator space is one of the fastest growing categories in the UK. We're already here.

Whether you're a creator ready to monetise or a brand ready to connect, you're in the right place.

Painting With Roller

US IN NUMBERS

15

Years In Marketing

287

Brand Collabs

3mil+

Combined Social Views

FEATURED NICHES

Creators your audience will love

OUR SERVICES

Services for Brands & Creators

TALENT REPRESENTATION

We represent creators through every stage of their commercial journey. From negotiating brand partnerships and managing contracts to providing strategic career guidance, we help creators build long-term, sustainable businesses around their content.

BRAND PARTNERSHIPS

We connect brands with carefully selected creators whose audiences align with their values and objectives. Every partnership is designed to feel authentic, deliver meaningful engagement, and create lasting impact for both brands and creators.

YOUTUBE SPONSORSHIPS

Long-form content builds trust like no other platform. We source, negotiate and manage YouTube sponsorships that integrate seamlessly into creator content, helping brands connect with highly engaged audiences through authentic storytelling.

BRANDS IN OUR NETWORK

Built on over 15 years of industry experience.

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