ONE TO ONE PERSONAL BRAND PROGRAMME
Build a personal brand that earns.
A three month, one to one programme with Kate Whillock for creators, experts and founders who want their name, expertise and audience to bring in real commercial opportunities.
Whether you want better paid brand partnerships, more customers, speaking opportunities, podcast invitations or a stronger personal brand behind your business, we’ll build a strategy around your goals and help you put it into action.
Sound familiar?
Your inbox is full of gifting offers and free invitations, but hardly anyone wants to pay you.
You’re brilliant at what you do, but the right people don’t know your name yet.
You’re not sure what to charge, how to pitch yourself or what makes you stand out.
You’ve built an audience, but you’re struggling to turn it into consistent income.
You’d love more speaking invites, podcasts, brand partnerships or clients.
You’re spending hours creating content, but it’s not getting you closer to your goals.
How I help…
Imagine knowing exactly what you want to be known for, who you want to reach and how to get in front of them.
You’ll learn what brands and potential partners look for, how to communicate your value and how to approach opportunities with confidence.
You’ll have a content plan that gives you direction, the tools to pitch yourself professionally and someone in your corner to help you put it all into action.
Most importantly, you’ll stop waiting for opportunities to land in your inbox and start creating them for yourself.
Choose your level of support
Whether you want the strategy and confidence to do it yourself or hands on help bringing your content to life, there’s an option to suit you.
OPTION 01
You build the brand. I build the plan.
For creators, experts and founders who want a clear strategy, expert guidance and the confidence to turn their personal brand into commercial opportunities.
We’ll work together to build your positioning, sharpen your content and create a practical plan for attracting the right brands, clients and opportunities.
What’s included:
Get clear on what you want to be known for, who you need to reach and what makes you stand out.
Dedicated time to work through your strategy, review progress and tackle whatever is holding you back.
Know what to post, why you’re posting it and how each piece supports your goals.
Learn how to use Instagram Trial Reels to test content, reach new audiences and find out what resonates.
Understand what brands and potential partners look for and how to communicate your value.
Present yourself professionally and price your work with confidence.
Approach brands and potential partners with messages that get read.
Relevant brands, podcasts and other opportunities that match your goals.
Support understanding offers, weighing them up and knowing what to look out for.
Message me Monday to Thursday, 10am to 4pm, for advice, feedback and accountability.
OPTION 02
You film. I handle the rest.
For those who want the strategy plus hands on help with their content, without having to plan, edit and publish everything themselves.
We’ll build your personal brand strategy together, then I’ll take care of your Instagram content using footage you film and send over. You’re still the face and voice of your brand, but you won’t have to manage every part of the process alone.
Everything in Strategy, plus:
A tailored mix of Reels and carousels designed around your goals and audience.
I'll plan your content, edit your videos, write your captions and make sure everything suits your tone of voice.
I'll set up and optimise your Instagram Trial Reels with a proven strategy to help you grow followers, fast.
I'll schedule and publish your Instagram posts, plus coach you on what to share on Stories, when to post and how to use them.
Fortnightly calls to review progress, brainstorm new content and keep your strategy moving forward.
A chance to request reasonable changes before content is finalised.
Not ready for a three month programme?
The Breakthrough Call
Sometimes you don’t need ongoing support. You just need an experienced person to look at what you’re doing, spot what’s missing and help you work out your next move.
The Breakthrough Call is a focused one to one session for creators, experts and founders who want to get unstuck and leave with a clear plan. If you join Built to Earn afterwards, the full £250 is deducted from your programme fee.
We can work on things like:
Why you’re getting gifted offers instead of paid partnerships
How to price your work and communicate your value
How to pitch brands and find the right opportunities
How to turn your audience and expertise into income
What’s missing from your content or personal brand strategy
Where to focus your time to make real progress
How it works
01. We start with your goals
We’ll look at where you are now, what you want to achieve and what’s getting in the way. Your strategy is built around you.
02. We build your plan
We’ll define your positioning, identify the right audience and opportunities, and map out the content and commercial strategy to move you forward.
03. We put it into action
You’ll have regular calls, a clear plan and ongoing support to implement what we’ve agreed. On Managed, I’ll also plan, edit, caption and publish your Instagram content.
04. We review and refine
We’ll look at what’s working, what needs adjusting and where the next opportunities are, so you keep building momentum long after we finish.
Frequently asked questions
Enquire about Built To Earn
Tell me a little about yourself and what you’d like to achieve. I’ll be in touch to talk through whether the programme is the right fit.