By application

Join the Croft roster

Join the Croft roster

Join the Croft roster

We represent women creators over 30 whose audiences actually listen to them. You keep making the content. We pitch you, price you, negotiate for you and chase the invoice.

We sign a small number of creators so every one of them gets proper attention.

Kate creating UGC for DITTO in her kitchen

What we look for

Growth

There’s no minimum follower count. We look at how quickly you’re growing, and whether that growth is real.

Engagement

People who comment, click and buy. A smaller audience that acts on what you say beats a big one that scrolls past.

Brand income

£2,000+ a month from paid brand deals, consistently, for at least the last three months.

Platform

Your strongest account can be on Instagram, TikTok or YouTube. You don’t need all three, just one that’s clearly working.

Who’s watching

An audience made up mostly of women over 30.

Content

We’re signing creators in home and interiors, beauty and skincare, wellbeing, parenting and family life, food and lifestyle.

Not quite there yet?

Not earning £2,000 a month from brand deals yet? Start with 9 to Freedom. You’ll work with me one to one on your positioning, your rates and your pitch. Once your numbers are there, your roster application goes to the top of the pile.

Once you’re signed

Weekly pitching to brands that suit you

Every inbound enquiry handled and priced

Contracts and usage rights checked before you sign anything

Campaigns managed from brief to payment

Regular strategy calls on where your content and income go next

Woman recording content on her phone at home

Apply to the roster

FAQs

No. We earn a commission of 20% on the brand deals we manage for you. If we don't bring in work, we don't get paid.

For brand partnerships, yes. We start with a six month term, then it rolls on with 30 days' notice either way.

Yes. Any brand you already work with directly stays yours, and we can manage it for you if you'd like us to.

We'll tell you why, and point you to 9 to Freedom if it's a good fit.